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Villa rentals with dedicated concierge & custom itinerary planning

At Best of Mas, we are passionate seekers of authentic Tuscan excellence. Founded and run by true locals, our mission goes beyond offering handpicked, high-end villa rentals; we craft genuine, Italian journeys starting from the moment you start to plan your Italian trip: custom itinerary planning and full concierge support are always included with your stay. What sets us apart is our deeply personal approach. Francesca, Founder, and Ambra, General Manager, personally inspect every villa and hand-test every experience before offering it to our guests. From local hidden gems to tailored concierge assistance, we blend warm, human hospitality with expert professionalism—ensuring your stay is completely effortless, rich in local culture, and truly one of a kind. Let’s create authentic and unforgettable memories, together

  Our Collection

How we select all our Villas for you

Each property in our portfolio is handpicked not only for its charm, comfort, and beauty, but for the genuine warmth and integrity of its owners. We personally know and respect every homeowner we work with. To us, the host and our agency form one unified team, shared by a single, unwavering commitment: treating every guest as a dear friend with warm and human hospitality. We offer authentic excellence across Italy, with a deep expertise in Tuscany, Sorrento, Positano and the Amalfi Coast: from idyllic countryside retreats in the Tuscan hills to stunning coastal escapes along the Sorrento cliffs, we guarantee a seamless, highly personalized stay where you are welcomed like family and cared for like royalty.

The Meaning Behind Best of Mas: why book with us

"Mas" stands for the Latin motto Memento Audere Semper: a reminder to always dare, strive for the highest standards, and never accept limits. We believe that when you give your absolute best, you receive the best in return. Best of Mas was born in 2017 from a promise: after a poorly managed family trip that inspired founder Francesca to revolutionize luxury travel. Disillusioned by tourist traps and zero support, she vowed to create a travel service where every detail is treated with reverence and flawless care. As a villa owner in Tuscany who had hosted guests for years, Francesca returned home with a firm vow: no traveler should ever experience what she went through. She set out to build a different kind of hospitality—one rooted in meticulous planning, genuine care, and absolute peace of mind. That gave birth to Best of Mas: in 2023, Ambra embraced this vision and joined Francesca: she became business partner and General Manager. Together, they have taken Best of Mas to new heights, proudly carrying the flag of authentic Italian excellence, heartfelt hospitality, and the breathtaking beauty of every corner of Italy. Book your villa now and design your journey with our Experts Francesca & Ambra

Selection of Villas

Whether it’s a villa, a town apartment, or a hotel, every property in our portfolio, we have personally stayed there, and we personally know the owners and with them we build relationships rooted in mutual respect, shared integrity, and often deep friendship. Together, we operate as one team with a single goal: welcoming you like family and caring for you like royalty to we guarantee an authentic, seamless stay backed by real local expertise and true human warmth. From key handover to departure, you’re never alone. A dedicated team member will greet you at check-in, provide continuous on-site support during your stay, and meet you on your final day to say goodbye.

We explored every experience

We have personally explored and tested every experience we offer: As locals, our mission is to protect you from tourist traps and deliver genuine, joyful moments that reflect the real soul of Italy. By hand-testing every activity or service, before recommending it, we stand as your personal guarantee of excellence, fun, and unmatched local quality: To us, this is what true luxury is.

Expert Customer Care

As your personal travel consultants, Francesca (Founder) and Ambra (General Manager) offer complimentary itinerary planning to all our guests.Included at no extra charge with every booking, our personalized support begins with a casual video call so we can get to know each other right away. Together, we’ll craft a custom itinerary designed to give you an authentic, unforgettable, and truly worry-free vacation.

Tailormade Experiences and Journeys

Persistently, I press on, unwaveringly committed to what I believe in, never allowing any boundaries to confine me. Best of Mas® is thus the absolute zenith of my potential, the finest I can attain in my life. It's an offering to others, limitless in its scope and magnitude.
– Francesca
  Organise your Experiences with Us

Our main Destinations

Villas and apartments in beautiful destinations in Italy

New Villas and Apartments

New villas and apartments in Tuscany and Italy just added in our portfolio

What they say about us

Submitted: 27 October 2026
Excellent
5.0

An amazing base to explore Tuscany. We loved coming home to this place and relaxing / recovering from the days adventures. Highly recommend.

Dave S. (United Kingdom)
Submitted: 19 October 2026
Excellent
5.0

Our family of 14 stayed at BoMvilla's lovely villa in Colle di Val d'Elsa for 4 nights and had a wonderful time.

I can't say enough about the responsiveness of the Best of Mas ...

Kara D. (CA)
Submitted: 19 October 2026
Excellent
5.0

This house made a great vacation outstanding. Not only is the property itself perfect, but the view is unbelievable! Thank you to Francesca, Gaia, and Ginevra for outstanding ...

Nancy F. (US)
Submitted: 17 October 2026
Excellent
5.0

The property was everything we expected. The ambience was excellent and there was plenty of space for the 6 adults using the villa. Our hosts were very attentive to our needs and ...

Kenneth R. (Canada)
Submitted: 14 October 2026
Excellent
5.0

I cannot say enough about how wonderful this place was. Great location in a quiet setting. Lisa, the property manager was a real blessing. She assisted us in so many ways. It ...

Barry L. (United States)
Submitted: 19 October 2026
Excellent
5.0

The house was perfect for 3 couples. They were very communicative and met us upon check-in and check-out. We accidentally locked ourselves out of the villa and they were very ...

Harlie D. (OH)